Shop by concern
Start where your hair is
Hair growthThinning, shedding, a widening partingShop hair growth
Length & repairDry, brittle, breaking endsShop length & repair
Scalp careItch, flaking, oil, sensitivityShop scalp care
Bestsellers
Where most people start
Every one of these is blended around your consultation. Add it now. The questions come by email after checkout.
Results
Real people, real results
Photographed by customers, weeks or months apart. Individual results vary.
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How it works
Three steps to your own formula
You never have to work out your own formula. Pick the concern, answer a few questions after checkout, and we take it from there.
Buy for your concern
Choose the product that matches what your hair is doing right now. Nothing to fill in and nothing to work out before you buy.
Fill in your consultation
Straight after ordering you get a short consultation by email: your scalp, your hair type and everything you have already tried.
We formulate and ship
A certified advanced trichologist blends your formula to those answers and sends it straight out. Most orders arrive in 2 to 3 days.
What to expect
What 180 days actually looks like
Hair grows on its own schedule, not on ours. This is the honest version, and the reason the guarantee runs to 180 days.
Nothing visible yet. The scalp is being cleared and fed first, because nothing can change above it until that settles.
Shedding usually settles before anything else. Less hair in the shower drain is the earliest sign most people notice.
Most people see a difference between weeks 8 and 12 with consistent use. New growth arrives short and fine at first.
Length and density catch up with each other. This is the point your 180 day guarantee is measured against.
The founder
It started with my own hair
I tried everything on the shelf. None of it was made for what my scalp was actually doing, and nobody could tell me why.
I grew up around my mother's remedies: herbs and natural oils she knew by heart. Years later I trained as an advanced trichologist to understand the science underneath what she had always done. The two belong together.
So every formula here is blended around one person's consultation. What I will not do is promise a cure; a shampoo does not treat a medical condition. What I can do is give your scalp the conditions to do its job, and be honest about how long that takes.
Advanced Certified Trichologist180-day guarantee
Use it properly, see no difference, get your money back
Blended after you order
From your consultation, by a certified advanced trichologist
Free from the usual
No sulfates, parabens, silicones or synthetic fragrance
Express delivery
Most orders arrive in 2 to 3 days