AFSENNAH

Privacy Policy

How Afsennah collects, uses and protects your personal information.

Last updated: June 2026.

1. Who we are

Afsennah is the data controller responsible for personal data collected through this website and our consultation flow. You can reach our privacy team at customerservice@afsennah.com.

2. What we collect

  • Contact and order details (name, email, shipping address, phone)
  • Consultation answers (hair and scalp profile, lifestyle, photos you choose to share)
  • Payment metadata (handled by our PCI-compliant payment processor; we do not store full card numbers)
  • Usage data (device, pages viewed, marketing source) collected through cookies and pixels

3. How we use your data

We use your information to formulate your custom products, fulfil your order, provide customer service, send order and account emails, send marketing emails (only with your consent), prevent fraud, and improve our products and website.

4. Legal basis

We process personal data on the basis of contract performance (orders and consultations), legitimate interest (fraud prevention, service improvement), legal obligation (tax and consumer law), and consent (marketing emails, non-essential cookies).

5. Sharing

We share data only with vetted processors who help us run the business — fulfilment, payments, email, analytics and customer service — under data processing agreements. We never sell your personal data.

6. International transfers

Some processors are located outside the EEA. Where this applies, transfers are protected by Standard Contractual Clauses or equivalent safeguards.

7. Your rights

You have the right to access, correct, delete, export and restrict the processing of your personal data, and to withdraw consent at any time. Email customerservice@afsennah.com to exercise any of these rights. You can also lodge a complaint with your local data protection authority.

8. Marketing emails

You can unsubscribe at any time using the link in any marketing email or via the unsubscribe page.

9. Retention

We retain personal data for as long as needed to provide our services and to meet our legal obligations (typically up to 7 years for order records under tax law).

10. Updates

We may update this policy from time to time. Material changes will be communicated by email or via a prominent notice on the website.