Built for the things men actually come in with: thinning at the crown, a receding hairline, an oily scalp, or hair that has gone flat and lifeless.

The routine is deliberately short. Most men will not do six steps, so this is three or four that matter, blended to your scalp rather than sold as a generic men's range.

Growing hair is only half of it. The other half is not undoing the work overnight, in the shower, or every time you tie it up.

Four things: a 22 momme mulberry silk pillowcase, silk scrunchies that hold without creasing, microfiber towels that dry without the friction of cotton, and the microneedle roller that helps your scalp treatment absorb.

Everything aimed at the follicle itself rather than at the lengths — the pre-wash scalp treatment, the leave-in tonic for between washes, and the microneedle roller that gets the actives past the surface.

Each oil is blended from your consultation. Hair takes roughly 90 days to show what it is doing, which is why the guarantee runs to 180.